SEO Belfast, SEO Northern Ireland, SEO UK



What is SEO?

Search Engine Optimization (SEO), i.e. optimization of websites for search engines, is a series of activities aimed at preparing the site so that it is able to achieve the highest positions in search engine results in accordance with the principles of the given search engine.

An example of search engine rules are guidelines from the most popular Google search engine in United Kingdom in the form of a set of rules collected in the document “Google webmaster guidelines”

Website content optimization


Currently, the content on the page is very important when optimizing for SEO. Increasingly, you can hear opinions that SEO can also be influenced by the behavior of users on the site: how quickly they leave it, or spend a lot of time on it. These are factors directly related to the quality of the content on the page. So make sure you fill the page with content that meets certain conditions.

A genuine marketing agency should also have an SEO / SEM specialist on board, i.e. search engine activities. It will take care of your website’s positioning and Google AdWords advertising. Let’s not forget about such important social media today – each full service agency has in its team a man who knows them inside out and is able to skillfully use them for the purposes of effective promotion.

Remember that if your company has image problems – its reception in the public eye is not satisfactory – then you can also use the services of a marketing agency. She should have in her ranks a public relations expert who will ensure the best possible contacts between the organization and its environment.


Extensive – avoid short texts consisting of several sentences. Try to describe your services and products on the website. Describe in detail all aspects related to the topic. The user will be glad that he could learn a lot, and search engine robots will find your site more valuable.

Original – try to use content that is not copied from other sources (descriptions from other websites, descriptions from manufacturers, wholesalers). If you are not sure if the texts on your site are unique, you can use ready-made tools to check it, e.g. Copyscape.

Properly divided – for longer texts use headings H1, H2, H3. These are HTML tags that help define the structure of the text: what is the main heading / title (H1), what subtitle (H2) etc.

Containing relevant keywords – if you already know how to choose keywords that will be best for your site’s positioning, try to use them in the texts on the given page. Avoid using them by force. Use synonyms of keywords, synonyms. This is a much better solution than texts with unnaturally stuffed keywords.

Varied – if the content on the site will be just a block of text, they will certainly not draw the user’s attention and encourage them to read it. Use bold, italics, use bullets for calculations. Try to find a suitable illustration and graphics for the text.

Appropriate page title markers

The title of the page and its subpages are set using the HTML <title> tag. The page title is a very important element of SEO for two reasons:

this is one of the most important technical factors on the basis of which the search engine assesses the subject of the page
it is displayed in the search results.

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